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Shaping Exceptional Products through
Strategic Leadership, Innovation, and User-Centric Vision.
 

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My Journey

As a visionary Product Manager, I lead with strategic insight, user empathy, and technological innovation to shape the future of digital experiences. My expertise spans the entire product lifecycle—from uncovering unique user needs and prioritizing impactful features to crafting strategic roadmaps, driving MVP development, conducting iterative testing, and executing flawless go-to-market strategies. With a focus on data-driven excellence and collaborative leadership, I consistently deliver transformative products that redefine user engagement and drive exceptional business outcomes.
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Core Principles

  • User-Centric Product Design: I deeply understand user behaviour to design products that not only meet their needs but also create lasting emotional connections. By aligning solutions with user expectations, I drive engagement, satisfaction, and long-term loyalty.

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  • Strategic Growth Driver: I lead with visionary innovation, always identifying opportunities that drive business growth. From anticipating industry shifts to delivering successful execution, I push the boundaries of what's possible to ensure products stay ahead of the competition.

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  • Customer-Obsessed Product Development: I continuously integrate real-time user feedback throughout the product lifecycle. By ensuring every feature is aligned with user expectations, I proactively address pain points and deliver solutions that provide measurable value and drive success.

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  • End-to-End Product Management: I manage the product lifecycle from ideation to execution, overseeing every stage with precision. By leveraging data-driven decision-making, cross-functional collaboration, and an agile approach, I ensure products meet user needs while delivering on business objectives.​​

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Core Strengths

  • Creative Problem-Solving: I excel at transforming complex challenges into innovative solutions. My ability to think outside the box ensures I continuously drive products to new heights, turning obstacles into opportunities for growth and success.

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  • Persuasive Storytelling: I am skilled in uniting stakeholders around a shared vision and inspiring teams to take action. By clearly articulating product goals and aligning diverse perspectives, I foster collaboration that drives project success.

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  • Collaborative Leadership: I cultivate a collaborative environment where diverse ideas thrive. My leadership ensures teams work cohesively, achieving exceptional results and delivering high-quality products that exceed expectations.

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  • Agility in Fast-Paced  Environments: I thrive in dynamic, fast-moving settings, navigating change with ease and keeping projects on track. My ability to adapt quickly and maintain focus ensures timely delivery and impactful outcomes.

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My Professional Path

Product Management Lead
​LifeCoach AI
London, UK

August 24 - Present

As the founder and Product Management Lead of LifeCoach AI, I lead the development of an AI-powered solution providing 24/7 personalized well-being support. My role involves defining the product vision, conducting in-depth user research to validate market needs, and establishing a scalable business model that aligns with both user demands and business objectives. I oversee the end-to-end product development process, utilizing Jira for effective feature breakdown, sprint management, and MVP delivery. By continuously analysing user feedback and leveraging strategic insights, I drive informed product decisions ensuring the solution evolves in line with market trends, future growth opportunities, and user needs. My leadership ensures that LifeCoach AI delivers a truly impactful and user-centric experience, poised for sustained success in the well-being space.
 

Product Manager
King’s College London
London, UK

Jan 24 to August 24

I led the development of a digital mental health solution, combining user research with strategic planning to address the unique needs of employees in the UK. I conducted in-depth research to understand workplace mental health challenges, designed and analysed surveys, and developed a strategic roadmap that prioritized key features. Additionally, I evaluated competitor products to gather insights that informed and refined the solution. By effectively communicating findings and recommendations to stakeholders, I guided product decisions that aligned with both user needs and business goals, ensuring the solution was impactful and feasible.
 

Product Manager
Sky Glass (Sky TV streaming product)
London, UK

Oct 23 to Dec 23

I collaborated with Sky Glass (The Smart TV with Sky Built-In) and a team of Product Managers to enhance the closed-captioning feature for dyslexic viewers. Drawing on my expertise in strategic planning, cross-functional collaboration, and data-driven decision-making, I played a key role in prioritizing readability, customization, and accessibility, ensuring a more user-centric experience. I collaborated with stakeholders to align the solution with accessibility standards and user expectations, and presented actionable insights and solutions to Sky’s leadership. This initiative drove a strategic project that significantly improved the feature’s usability and inclusivity, reinforcing Sky Glass’s position as a leader in accessible streaming services.
 

Product Manager
FilmSlate (Indie streaming product)
London, UK

Apr 23 to Oct 23

I led initiatives to enhance user engagement and satisfaction at FilmSlate, an indie video streaming platform designed to cater to the unique needs of film enthusiasts. Through comprehensive user interviews and persona development, I optimized the onboarding experience to better align with user preferences. I played a pivotal role in shaping the product roadmap for the MVP, incorporating user feedback to improve sign-up flows and onboarding completion rates. I also conducted a detailed competitive analysis to uncover opportunities for enhancing the user experience, ensuring the platform met both user expectations and industry standards. This project allowed me to apply my expertise in product development, user research, and strategic planning, driving meaningful improvements and laying the foundation for a user-centric, market-ready product.
 

Product Coordinator
Alpha Web & Digital Design Agency
London, UK​

Oct 21 to Mar 23 

As Digital Project Coordinator at Alpha Web and Digital Design Agency, I led the management and delivery of digital projects for SMB clients across retail, e-commerce, and service industries. I took ownership of website design, redesign, and asset creation, consistently ensuring on-time delivery and boosting brand visibility. My expertise in driving cross-functional collaboration with clients, developers, and designers allowed me to align project goals and exceed client expectations. I significantly enhanced user engagement by optimizing digital experiences, including a 30% improvement through website revamps and a 20% increase in conversion rates by streamlining e-commerce checkout processes. I leveraged tools like Asana and MS Project to mitigate risks, track progress, and deliver results efficiently. My ability to transform client requirements into impactful digital solutions solidified my role as a key contributor to the agency’s success.
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Product Coordinator 
​Vitabiotics
London, UK
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Feb 19 to Sept 21​

At Vitabiotics, I was instrumental in driving key digital initiatives that enhanced the brand's online presence and user experience. I managed the full migration of digital content to Shopify, ensuring a seamless integration that aligned with the company's brand vision. I also contributed to the website redesign, enhancing visual elements and the image library, which resulted in increased user engagement. By developing and executing targeted email campaigns and seasonal promotions, I drove a 25% increase in click-through rates, a 20% boost in product adoption, and a 10% rise in brand awareness. Additionally, I launched highly successful advertising campaigns with major retail partners like Amazon and Boots, using data to refine strategies and maximize visibility. My contributions directly supported Vitabiotic's business growth, reinforcing its digital presence and expanding its reach.
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Education & Credentials

​Postgraduate Certificate in Product Management (Distinction)
King’s College London, UK (2024) 
 
Product Management Career Accelerator Program (Merit)
King’s College London, UK (2023)

Master of Arts in Digital Media Design (Merit)
University of Huddersfield, UK (2013) 
 
Bachelor of Arts in Digital Arts (Hons)
University of Huddersfield, UK (2011)
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